• Digital Business Development/ Marketing Specialist

    Job Locations US-PA-Allentown
    Posted Date 4 months ago(9/12/2018 5:08 PM)
    Requisition ID
    Position Type
  • Overview

    Digital Business Development/Marketing Specialist


    The Morning Call Media Group, the Lehigh Valley's leading media company, is seeking a digitally savvy marketing coordinator to join our team.  


    The Interactive marketing specialist will be responsible for supporting business development and advertising programs, sponsorships, e-commerce and other digital products to local, regional and national customers.


    Responsible for developing and executing marketing strategy for themorningcall.com, with emphasis on tracking progress against goals for:

    • New registrations
    • Push alert subscriptions
    • Email newsletter subscriptions
    • Morning Call Store transactions and content licenses (e-commerce channel)
    • MC VIP registrations and engagement (rewards website)
    • Social Media engagement
    • Write and develop print and online ad campaigns to drive site traffic and mobile usage
    • Work with print marketing to coordinate multi-platform strategy
    • Conduct social media outreach via Facebook, Twitter, and other sites
    • Develop contests/tabs
    • Drive/Track results
    • Provide strategic widgets and new technologies
    • Work with news staff to ensure consistent messaging on content
    • Develop contests and promotions to engage users
    • Provide digital marketing consulting to clients in a professional manner
    • Develop micro/mobile websites and tools with complete integration for new initiatives
    • Schedule and track online house ads
    • Serve as project lead for many initiatives
    • Fulfill online requirements for third-party sponsorship agreements


    • 3-5 years of experience in interactive marketing experience, media industry preferred
    • Proficiency in Content Management System, HTML, CSS, and XML
    • Fluency in common software programs:  Photoshop, Dreamweaver, Flash, FTP, ect.
    • Drupal and/or WordPress experience is a plus
    • Knowledge of web analytics to report and analyze site traffic
    • Superior organizational skills and the ability to think through situations and arrive at viable solutions
    • Demonstrated ability to work independently
    • Ability to work in a very fast paced environment
    • Strong writing, web skills required.  Some HTML preferred.





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