• Digital Strategist

    Job Locations US-FL-Deerfield Beach
    Posted Date 4 weeks ago(7/31/2019 11:27 AM)
    Requisition ID
    3336
    Category
    Sales/Advertising - Outside Sales
    Position Type
    Full-Time
  • Overview

    The Sun Sentinel is a dominant local news source for South Florida, with www.SunSentinel.com reaching 1.1 million unique visitors per month in South Florida alone. Our parent company, Tribune Publishing, is a leading multi-media enterprise based in Chicago, IL .

     

    As a member of our proactive, digitally-focused sales organization, the ideal candidate will drive digital advertising sales in order to meet overall team goals and the organization's business objectives. Must be creative, collaborative, team-oriented and driven.

     

    We work with clients to understand their strategic goals in order to help find unique and innovative ways to reach their customers. Our team helps clients develop and launch multi-platform advertising campaigns aimed at our extensive digital audience.

    Responsibilities

    • Develop new business while identifying client specific digital ad sales opportunities.
    • Maximize revenue through consultative sales approach with ability to represent solutions across the full portfolio of Digital: programmatic display, audio, and video, Connected TV, SEO, SEM, targeted email, social, and native advertising.
    • Identify customer needs through pre-call planning, utilization of marketing resources, competitive analysis, and customer feedback, in order to connect meaningful media solutions across our advertising portfolio.
    • Utilize extensive understanding of account base and related industries to help identify trends and patterns within specific verticals.
    • Works collaboratively across the organization to build meaningful cross-platform new and existing client solutions.
    • Maintain professional and technical knowledge by attending educational workshops and reviewing professional publications. Required to attend internal training and skill development workshops.
    • You will need at least 5 years of advanced digital sales experience or the equivalent thereof, and a proven track record of quota achievement. Effective relationship building skills and great analytical skills necessary.

    Qualifications

    • Bachelor’s Degree in Advertising, Marketing, Communications or equivalent related experience.
    • Ability to research digital advertising clients and target prospective new clients.
    • Working knowledge and experience utilizing a CRM and Microsoft Office products
    • Ability to excel in a highly competitive environment and adaptability to a rapidly evolving media landscape.
    • Excellent analytical, written, oral, communication, written and presentation skills.
    • Google Analytics Certification preferred
    • Requires a valid driver’s license and reliable transportation.
    • We offer and fun and flexible environment. Competitive salary, and excellent health, dental, vision benefits including 401K, flexible time off and more.

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