• Mgr, Programmatic Accounts

    Job Locations US-NY-New York
    Posted Date 2 months ago(9/6/2019 8:53 AM)
    Requisition ID
    3388
    Category
    Sales/Advertising - Outside Sales
    Position Type
    Full-Time
  • Overview

    Programmatic Accounts Manager will be directly responsible for building and growing programmatic sales through private marketplace and programmatic guaranteed partnerships with both clients and digital agencies for Tribune Publishing. This role includes building the programmatic revenue channel as well as supporting direct sales existing business across desktop, mobile and video. This is a hands-on role that requires agency trading desk relationships, a deep understanding of the value of programmatic as well as prospecting and onboarding new partners to drive revenue.

    Responsibilities

     

    • Develop Partnerships that contribute to meeting the overall revenue goals while maintaining high quality ad experience
    • Work cross-functionally with a variety of teams such as Revenue Partnerships, Direct Sales, Account Management, Ad Operations and Marketing to build upon existing partnerships and grow revenue Create demand for the Tribune Publishing private marketplaces and or premium packages by effectively representing the inventory to DSPs, ATDs and other media buying entities
    • Evaluate new potential partners and opportunities or enhancements to improve the ad experience quality and revenue
    • Daily analyze inventory and revenue data to optimize revenue across Tribune Publishing’s portfolio
    • Effectively communicate with cross-functional groups to ensure that 3rd party relationships are performing well for the business
    • Participate in sales calls with Direct Sales organization when a Programmatic expert is needed

     

    JOB SCOPE

    Ensure growth for Tribune’s Programmatic sales channel Operating at a high performance level and prepare for growth Increase revenue opportunities by developing relationships and identifying opportunities Bring awareness to private marketplace strategy by providing detailed updates to both internal and external parties Constantly provide feedback regarding any sales process or reporting issues and provide alternate solutions. Develop an operational structure that is both profitable and scalable Produce consistent sales metrics reporting on a weekly, monthly and quarterly basis to aid in overall digital sales growth, including sales executive, revenue, and year-to-date performance, and identify growth and revenue opportunities by analyzing metrics on an account level

    Qualifications

     

    • Consultative sales experience with ability to formulate business solutions that address clients’ goals
    • 5+ years of relevant work experience; preferred 2+ years in digital / mobile. Proficiency in mobile advertising technology and/or programmatic markets is strongly preferred
    • Digital advertising background with solid understanding of pricing models (CPM/CPC/CPI), ad technology, and performance metrics (CTR, fill rates, etc.)
    • Knowledge of the mobile or multi-screen media, games and application marketplace is highly preferred
    • Entrepreneurial spirit and work ethic; proven track record of taking ownership and driving results for his/her business
    • Demonstrated ability to manage multiple projects — work prioritization, planning, and collaboration with peers in a cross-functional setting
    • Strong analytical and quantitative skills; ability to identify trends and use data to back up recommendations
    • Strong writing and presentation skills
    • Bachelor’s degree or equivalent work experience and demonstrated success required

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