Programmatic Accounts Manager will be directly responsible for building and growing programmatic sales through private marketplace and programmatic guaranteed partnerships with both clients and digital agencies for Tribune Publishing. This role includes building the programmatic revenue channel as well as supporting direct sales existing business across desktop, mobile and video. This is a hands-on role that requires agency trading desk relationships, a deep understanding of the value of programmatic as well as prospecting and onboarding new partners to drive revenue.
Ensure growth for Tribune’s Programmatic sales channel Operating at a high performance level and prepare for growth Increase revenue opportunities by developing relationships and identifying opportunities Bring awareness to private marketplace strategy by providing detailed updates to both internal and external parties Constantly provide feedback regarding any sales process or reporting issues and provide alternate solutions. Develop an operational structure that is both profitable and scalable Produce consistent sales metrics reporting on a weekly, monthly and quarterly basis to aid in overall digital sales growth, including sales executive, revenue, and year-to-date performance, and identify growth and revenue opportunities by analyzing metrics on an account level