• Sales Engineer

    Job Locations US-VA-Norfolk
    Posted Date 4 weeks ago(7/31/2019 11:10 AM)
    Requisition ID
    3401
    Category
    Sales/Advertising - Sales Planning
    Position Type
    Full-Time
  • Overview

    Sales Engineer 

     

     

    The Virginian-Pilot The online media news source for the five cities of South Hampton Roads as well as several smaller towns across southeast Virginia and northeast North Carolina.

     

    The Virginian-Pilot has a rich, 154-year history and an exciting digital future. It’s our mission to serve our community, engage our readers and drive results for our advertisers.

     

    Acts as the primary point person for the execution of all digital campaigns that include Digital Marketing Services.  This role is responsible for the coordination of these advertising campaigns which include overseeing the fulfillment of campaign orders, actively managing the status of multiple campaigns simultaneously, and working with clients, internal teams and vendors on implementation and execution.  Responsibilities will span Tribune Publishing’s full portfolio of Digital display, Sponsored Content, Reach, Programmatic, SEO, PPC and Social Media Advertising.

    Responsibilities

    The Sales Engineer will work directly with Sales Reps and the Digital Ops team to provide clients with the most efficient and effective experience.

    • Assist Sales Reps and Digital Sales Strategists in achieving sales revenue targets (with an emphasis on driving digital revenue)
    • Manage all website updates for Virginia Media special products via WordPress CMS platform
    • Execute and manage social media campaigns for Virginia Media events
    • Assist in managing projects for the Digital Marketing Services team
    • Handle white glove digital accounts
    • Actively oversee all components of the digital campaigns across platforms & channels to identify optimization opportunities with campaign specialists and participate in retention process
    • Create and maintain a singular point of contact for all information and processes regarding campaign execution:
      • Understand campaign success indicators and ensure campaign is set up for success
      • Collaborate and coordinate with internal and external partners to execute all aspects of digital marketing and advertising programs, while also tracking renewal dates
      • Ensure all sold products are routed to the appropriate fulfillment teams or vendors
      • Work with Digital Ops team on execution, fulfillment, and correct billing of DMS campaigns
      • Manage reporting platform to develop and maintain live dashboards and data visualization to support business functions
      • Optimize workflow for new and renewing accounts coming into DMS team for execution
      • Work with Creative team (if necessary) to build creative/ ad units for campaign execution
      • Process and manage Insertion Orders utilizing Tribune Publishing tools and systems
      • Perform ROI analysis of all marketing channels (paid search, SEO, affiliates, social media, display, email, etc.) to ensure achievement of KPIs
      • Assist in tag management and pixel tracking generation and troubleshoot implementation

    Qualifications

    • Bachelor’s Degree or relevant work experience
    • Must have prior digital experience/ 2+ years in digital marketing preferred
    • Proficiency with a range of relevant digital marketing platforms including but not limited to WordPress, Facebook Business Manager, Google Ads, Google Analytics, Google Tag Manager
    • Project Management experienced strongly recommended
    • Familiarity with digital display products, native ad platforms, and high impact executions
    • Show a high degree of self-motivation and work well within an individual and team environment
    • Must have a strong customer focus that conveys responsiveness and competence
    • Exceptional communication skills, both written and verbal
    • Demonstrate self-direction and ability to work autonomously
    • Practical knowledge of Microsoft Office products
    • Organized, with attention to detail and the ability to multi-task
    • Desire to learn different aspects of digital advertising

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