• Sales Planner

    Job Locations US-MD-Baltimore
    Posted Date 1 month ago(11/12/2019 3:43 PM)
    Requisition ID
    Sales/Advertising - Sales Planning
    Position Type
  • Overview

    Acts as the primary point person for the execution of all premium campaigns (more than 3 core product/ platforms and higher budget spends – will vary by Market). This role is responsible for the coordination of all advertising campaigns which include the submission of proposals, assisting management and sales teams with client needs, and working with all internal teams and vendors on implementation and execution. Responsibilities will span Tribune Publishing’s full portfolio of Print, Digital display, Sponsored Content, Reach, Programmatic, and Digital Marketing Services products.

    The Sales Engineer will work directly with Premium Sales Reps and Digital Sales Strategists to provide clients with the most efficient and effective experience when partnering with their respective Tribune Publishing property.


    • Build awareness of Tribune Publishing’s portfolio of Digital and Print offerings and capabilities within the market, with a focus on premium and higher budget products/ platforms
    • Assist Premium Sales Reps and Digital Sales Strategists in achieving sales revenue targets (with an emphasis on driving digital revenue)
    • Interface with agencies/ clients on all aspects of campaign ideation, execution, and implementation
    • Attend sales/ client meetings and actively participate in the pitch and retention process
    • Create and maintain a singular point of contact for all information and processes regarding sales/ campaign execution:
      • Respond to all RFPs and client requests by creating integrated media plans that meet client objectives
      • Work with the Sales Team to develop and maintain holistic dashboards and data visualization from Google Analytics and other data sources and websites to support business functions
      • Work with internal teams to research and create compelling media plans and presentations to assist in driving revenue
      • Collaborate and coordinate with internal and external partners to execute all aspects of digital marketing and advertising programs
      • Ensure all sold products are routed to the appropriate fulfillment teams or vendors
      • Work with Ad Ops team on execution, fulfillment, and correct billing of campaigns
      • Work with Creative team (if necessary) to build creative/ ad units for campaign execution
      • Process and manage Insertion Orders utilizing tronc tools and systems
      • Perform ROI analysis of all marketing channels (paid search, SEO, affiliates, social media, display, email, etc.) to ensure achievement of KPIs
      • Facilitate tag management and pixel tracking systems and troubleshoot implementation

    Provide campaign wrap-up report and recommendations for renewed business


    • Bachelor’s Degree or relevant work experience
    • Must have prior digital experience/ 2+ years in digital marketing preferred
    • Proficiency with a range of relevant digital marketing platforms including but not limited to Doubleclick, Facebook Business Manager, Google Adwords, Google Analytics, Google Tag Manager, SiteScout, and Tap Analytics
    • Familiarity with digital display products, native ad platforms, and high impact executions
    • Show a high degree of self-motivation and work well within an individual and team environment
    • Must have a strong customer focus that conveys responsiveness and competence
    • Exceptional communication skills, both written and verbal
    • Exceptional presentation skills - creation and delivery
    • Demonstrate self-direction and ability to work autonomously
    • Practical knowledge of Microsoft Office products
    • Organized, with attention to detail and the ability to multi-task
    • Desire to learn different aspects of digital advertising


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