• Digital Platform Analyst

    Job Locations US-MD-Baltimore
    Posted Date 2 weeks ago(1/17/2020 9:19 AM)
    Requisition ID
    Position Type
  • Overview

    The Baltimore Sun Media Group is looking to hire a Digital Platform Analyst to be the subject matter expert on all things related to the Baltimore Sun Media Group platforms including Display, Video and Mobile for 3P demand, programmatic buying, and the evolution of the business in that direction.


    What's in it for you?

    • To be part of a media company rooted in award-winning journalism which informs, inspires and engages our growing audience
    • To be a part of a company that develops strong relationships with our audience and delivers innovative, customer-focused solutions based on their evolving needs
    • Opportunity to contribute to creating new and inventive ways for our company to be successful
    • Develop and strengthen your capabilities to drive your career, personal and professional growth
    • Work collaboratively with a talented team that has shared objectives
    • To be part of a dynamic, fast-paced environment that confronts industry challenges with sharp thinking and expertise

    Learn more about working for us on our career site!


    • Generate revenue towards a defined quota established for a specific set of customers / products / markets or combination thereof
    • Grow revenue from agency and client direct programmatic budgets
    • Maintain high customer satisfaction with Agencies & Direct Marketers
    • Cultivate strong relationships while serving as the face of BSMG platforms with each programmatic buyer
    • Collaborate with internal account teams to drive business for direct customers via DSP efforts
    • Drive programmatic account planning efforts at the Agency and Advertiser level
    • Use data and analytics and convert them into insights that lead a buyer towards action
    • Be the subject matter expert on all things relating to BSMG platforms across Display, Video and Mobile
    • Provide critical voice of the customer feedback to our product team to ensure we remain as relevant and competitive as possible
    • Partner with all Sales teams to identify right engagement opportunities, to ensure revenue is maximized via BSMG Demand tools
    • Drive adoption of PMP partnership opportunities across all supply types
    • Provide direction and feedback to the Tribune Publisher team on supply performance, customer feedback and demand opportunities


    • A deep understanding of the online advertising display space with a focus on exchange and audience-based selling, the tools and technology that enable it, as well as the various intermediaries that sit in between Advertisers and Publishers
    • Sales and Account Management experience with a solid background in display advertising sales, preferably with minimum 5 years in Digital Media Sales
    • Experience with partner/channel management, business development and negotiations with executives that may be C-level, SVP or VPs within their organizations
    • Experience with direct advertiser sales, including negotiations and management of strategic partnerships at senior levels within the marketing division and agency
    • Proven track record of working with, meeting & exceeding revenue and productivity quotas
    • Educated to degree level or equivalent preferred

    Technical/Functional Skills

    • Fluency in xls., pivot tables and ppt. a must
    • Strong ability to use data to drive insights and generate buying opportunities; experience with data interpretation as it relates to programmatic buying preferred
    • Excellent written communication skills, specifically in synthesizing strategy and technical information into a succinct summary
    • Excellent relationship building skills, customer service orientation, and ability to develop strong working relationships across multiple organizational functions
    • Analytical mindset
    • A general curiosity and an ability to troubleshoot issues using a variety of resources



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