• Premium Account Director

    Job Locations US-FL-Orlando
    Posted Date 3 weeks ago(1/8/2020 1:53 PM)
    Requisition ID
    Sales/Advertising - Outside Sales
    Position Type
  • Overview

    Orlando Sentinel


    In print and online, the Orlando Sentinel reaches nearly 900,000 readers each week in the central Florida area, making us the region’s most widely read source of news and information. As we continue building our exciting digital future, it’s our mission to serve our community by delivering the truth every day, engaging our readers and driving results for our advertisers. 


    Tribune Publishing is seeking a lead for growing business on premium “regional” accounts in our local market. This leader must be a highly-visible client contact who is responsible for the development of strategy, client relationships, strategic media/marketing programs, and financial performance on all assigned accounts. He/She must be highly strategic and also be able to manage flawless execution to ensure the highest levels of quality and professionalism in the marketing deliverable for the client. He/she must have a proven track record for growing revenue.


    Essential Duties and Responsibilities


    • Manages the relationships and strategy for Tribune Publishing’s most strategic local accounts


    • Proactively identifies opportunities and actively pursues new biz opportunities with both existing and new accounts


    • Quarterbacks new business development efforts and advises of the potential for new business opportunities


    • Works collaboratively with other departments in the organization to develop integrated marketing strategies and media solutions including innovative ideas that integrate


    • Tribune Publishing’s media assets including digital, print, direct marketing, events and branded content


    • Manages agency/client work and contributes to the overall business building function to expand accounts for the local markets


    • Responsible for overall utilization and chargeability on all client projects


    • Resolves day-to-day issues and key areas of client concern as they apply to overall programs and campaigns


    • Assures that premium account relationships remain harmonious and partners with other senior staff members to ensure a cohesive and collaborative work environment that remains positive and business-like at all times


    • Generates, updates and maintains accuracy of revenue and gross profit projections on an annual, monthly and weekly basis for assigned accounts


    • Minimum Qualifications - Education, Experience, Knowledge and Skills: 
    • This position requires a Bachelor’s degree and a minimum of 12-15 years of experience in sales, with additional experience in a specific discipline, such as premium accounts, marketing, media strategy, branded content, events, or a relevant combination of education and experience. 
    • Experience with regional clients in category verticals such as Healthcare, Grocery, Education, Financial Services, Home Improvement, QSD, and Not for Profit is a plus


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