GM, Digital Solutions

Job Locations US-MD-Baltimore
Posted Date 2 months ago(3/31/2020 1:00 PM)
Requisition ID
3915
Category
Marketing - Leadership
Position Type
Full-Time

Overview

In print and online, The Baltimore Sun reaches nearly 900,000 readers each week in the Baltimore area, making us the region’s most widely read source of news and information. As we continue building our exciting digital future, it’s our mission to serve our community by delivering the truth every day, engaging our readers and driving results for our advertisers. 

 

This GM for digital sales oversees all digital advertising revenue development in Baltimore. This person provides leadership in digital media, manages the digital sales and digital sales reps, has a proven ability to work collaboratively with sales and marketing leaders, knowledge of programmatic, social media, email and search marketing concepts, and a rich understanding of all things digital including video, mobile and tablet applications.

 

This person creates the vision, culture, and environment needed to transform the organization into a world class digital sales organization. This position reports to the VP of Advertising Sales.

Responsibilities

  • Lead and execute digital strategies and initiatives. Work with Advertising Division managers, salespeople and other key personnel as warranted to meet objectives.
  • Demonstrate leadership with a sense of urgency and effective speed through changing circumstances.
  • Lead and manage strategic initiatives for the company
  • Communicate corporate and local strategies across divisional lines, ensure that digital objectives of the (Select Market) and Tribune are advancing forward as required. 
  • Develop leadership bench strength on the digital sales team through mentoring and succession planning.  
  • Demonstrate understanding of the organization’s overall goals.
  • Lead all online, apps and other digital sales activity.
  • Ideate and implement sales sprints, media plans and targeted sales drives that accelerate revenue. 
  • Work with peers and lead sales force to collectively retain and grow share of media budgets, print migration revenue, and fragmentation of local programmatic digital media buying.  
  • Analyze and develop plans to capitalize on best digital inventory (i.e. Home Page, over-the-scroll impressions, mobile, etc.).  
  • Manage rate yield by understanding supply and demand of digital inventory.
  • Must be able to respond expediently to changes in digital landscape and consumer preferences.

Qualifications

  • Represent Digital Advertising at meetings, conferences, and/or summits as needed internally and externally.
  • Bachelors’ degree or equivalent work experience required
  • Minimum of 7 years digital sales and management experience.
  • IAB Certification preferred
  • Google Analytics Certification preferred
  • Programmatic experience preferred
  • Exceptional computer skills
  • Strong team building and interpersonal skills a must

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