Digital Strategist

Job Locations US-MD-Baltimore
Posted Date 2 months ago(5/27/2020 8:00 AM)
Requisition ID
3927
Category
Sales/Advertising - Outside Sales
Position Type
Full-Time

Overview

In print and online, The Baltimore Sun reaches nearly 900,000 readers each week in the Baltimore area, making us the region’s most widely read source of news and information. As we continue building our exciting digital future, it’s our mission to serve our community by delivering the truth every day, engaging our readers and driving results for our advertisers. 

 

As a Digital Strategist, you’ll have an integral role in creating digital advertising and marketing programs for our clients across the Baltimore region.  Our Go To Market strategy leverages a proven sales and marketing platform that focuses on helping clients grow their businesses in today’s highly disruptive business environment.  Your skillset, creativity and passion for all things digital – combined with our platform – will put you at the forefront of transforming Tribune Publishing into a digital media company. It is critical that our Digital Strategists identify a client’s business objectives; design strategies/tactics around them; optimize as needed; and provide reporting on a mid- and end-campaign basis. 

Responsibilities

  • Develop new business through identifying client-specific digital ad sales opportunities. 
  • Partner with sales teams across the enterprise to expand our digital solutions footprint with existing customers in addition to developing new business with an assigned list of prospects.
  • Maximize revenue through a consultative sales approach with the ability to be a convincing and enthusiastic subject matter expert on our entire digital portfolio: programmatic display, audio, video, ConnectedTV, SEO, SEM, targeted email, social and native advertising.
  • identify a client’s business objectives; design strategies/tactics around them; optimize as needed; and provide reporting on a mid- and end-campaign basis
  • Leverage extensive understanding of account base and related account base to help identify trends and patterns within verticals.
  • Develop & maintain knowledge of market trends, competition and customers.

Qualifications

  • Bachelor’s degree and/or 5+ years equivalent related experience
  • High digital sales acumen required; Media Industry knowledge preferred
  • Personal attributes: Embrace challenge; relentless pursuit of excellence; little fear of adversity and headwinds; self-starter mentality that takes direction but doesn’t wait for it; kind and decent human being; doesn’t take her/himself too seriously; challenges current practice and standards; innovative; embraces change.
  • Sales-savvy: Ability to research digital advertising clients, build new relationships and target new clients 
  • Working knowledge of using a CRM and Microsoft products; Google Analytics Certification preferred
  • Ability to multi-task with strong time and project management skills 
  • Requires a valid driver’s license and reliable transportation, some travel may be necessary

 

 

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