Media Sales Representative

Job Locations US-PA-Allentown
Posted Date 1 month ago(11/2/2020 8:17 AM)
Requisition ID
4109
Category
Sales/Advertising - Outside Sales
Position Type
Full-Time

Overview

The Morning Call is Lehigh Valley’s most widely read source of news and information. As we continue building our exciting digital future, it’s our mission to serve our community by delivering the truth every day, engaging our readers and driving results for our advertisers. 

 

As a Media Sales Representative, you’ll create media and marketing programs around our clients’ objectives that leverage the products and services in our portfolio. Our premium roster of publications reach 15M unique visitors per month. You will be a part of transforming our sales culture into one that creates strategic marketing partnerships with our clients. There is huge business opportunity in our market with clients we are not currently working with and you will be part of our drive to develop new business. We will marshal all your strengths – your creativity, your dedication to our mission, your resolve to find the best ways to serve our clients – and put them flush against a strategy designed to promote growth and sustainability.

 

The Morning Call is committed to hiring people with diverse backgrounds, voices and visions. Be yourself. Bring yourself. We hold ourselves accountable for fostering inclusion and opportunity across race, gender, age, creed, identity and experience. Join us.

Responsibilities

  • Drive revenue through new and existing accounts by leveraging our sales process and go-to-market strategy.
  • Prospect accounts by identifying the right decision-makers and influencers.
  • Engage prospect accounts in meaningful dialogue to discover their marketing objectives and demonstrate your marketing expertise as it pertains to their business.  You’ll develop professional relationships within the community and client organizations by attending community, chamber, industry and client functions.
  • Create solutions and programs that leverage our digital and traditional products and services. These programs will align with the client’s objectives; be strategically designed so as to drive the intended results in measurable and attributable manner.
  • Upon closing and launching programs, you’ll take an active interest in ensuring the campaigns are tracking towards the client’s objectives, and optimize those campaigns as needed.
  • Report on campaign results and own them.  Upon delivering on what you sold, you’ll be in a position to continue partnering with the client.
  • Partner with marketing and business intelligence teams to understand your account base to identify trends and patterns within specific industries.

Qualifications

  • Bachelor’s degree in Business (Marketing, Communications, Journalism or Advertising concentration preferred) and preferred 3+ years equivalent sales experience with demonstrated success is meeting revenue goals
  • Digital marketing acumen required; Advertising/media industry experience preferred
  • Ability to excel in a highly competitive environment and adaptability to a rapidly evolving media landscape
  • Effective relationship-building skills
  • Self-starter, with excellent analytical, written, oral, communication, written and presentation skills
  • Ability to multi-task with strong time and project management skills and financial business acumen skills
  • Working knowledge and experience utilizing a CRM application and Microsoft Office products
  • Requires a valid driver’s license and reliable transportation, some travel may be necessary

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