Digital Producer, Newsroom

Job Locations US-VA-Norfolk
Posted Date 4 weeks ago(3/17/2021 11:32 AM)
Requisition ID
Editorial - Reporters
Position Type
Physical Work Location
Virginia Media - Work from Home



The Virginian-Pilot is looking for a digital producer to help manage and develop its social media accounts. The ideal candidate will be collaborative, flexible, detail-oriented and digitally savvy. We’re looking for someone who will play a key day-to-day role in our newsroom.Here are a few reasons you should join our newsroom:


  • We’re the largest news operation in Virginia, with coverage from Richmond to the Outer Banks of North Carolina. That’s a big audience — looking for both statewide and hyperlocal coverage.


  • We aim for ambitious journalism that makes an impact on Virginians’ lives. Our newsroom features many award winners, including multiple Pulitzer finalists.


  • Our coverage area includes the world’s largest Navy base, many cities and miles of beaches. Annual topics include the Something in the Water music festival in Virginia Beach and the Chincoteague pony swim.


  • We’re committed to helping our journalists develop and build new audience development skills through training.





  • Responsible for planning and day to day management of all social media accounts, tracking and reporting. This includes writing posts and creating custom images, GIFs, videos, etc.; and creating in-depth quarterly reports on all Pilot social media accounts.


  • Work with reporters and editors to write compelling, reader-friendly and SEO-friendly headlines and optimize story presentation.


  • Play an active role in developing, planning and driving The Pilot’s social and digital initiatives and programs while maintaining brand voice and ensuring clear and consistent brand messaging.


  • Analyze and report web analytics and make recommendations to improve user experience, drive traffic and increase the subscriber base.


  • Help train newsroom staff on new tools or digital initiatives.


  • Fill in as necessary in other digital roles.


  • This position includes some weekend work.


  • Previous experience in a newsroom (newspaper, TV or radio) or digital news enterprise is preferred.


Tribune Publishing is committed to hiring people with diverse backgrounds, voices and visions. Be yourself. Bring yourself. Because that’s the only way we will deliver on our mission to provide meaningful journalism to the diverse communities we serve. We hold ourselves accountable for fostering inclusion and opportunity across race, gender, age, creed, identity and experience. Join us.


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