Ad Campaign Specialist (Digital)

Job Locations US-PA-Allentown
Posted Date 2 months ago(7/30/2021 2:52 PM)
Requisition ID
Sales/Advertising - Sales Planning
Position Type


The Morning Call (Tribune Publishing) is looking for an energetic individual to join our dynamic Media team as a Sales Planner. As a sales planner you will act as the primary point person for the execution of all campaigns (with an emphasis on Digital executions). This role is responsible for the coordination of all advertising campaigns which include the submission of proposals, assisting management and sales teams with client needs, and working with Marketing, Creative, and Ad Operations teams on implementation and execution. Sales Planners will work directly with Multimedia Sales Reps to provide clients with the most efficient and effective experience. This individual works remotely while performing these job functions.


Other responsibilities include:

  • Build awareness of Tribune Publishing’s portfolio of Digital and Print offerings and capabilities within the market.


  • Assist sales team in achieving sales revenue targets (with an emphasis on driving digital revenue)


  • Interface with agencies/ clients on all aspects of campaign ideation, execution, and implementation


  • Work with sales team on all pre- and post-sales activity and act as the primary point of contact for all aspects of campaign execution:


  • Respond to all RFPs and client requests by creating media plans that meet client objectives


  • Assist in pitching and developing campaigns/ media plans – ensure correct product mix and pricing strategies


  • Identify site audience/ demographics and ideal media mix for advertiser objectives and leverage resources for a competitive advantage


  • Respond to requests about inventory, ad products, creative specifications, etc.


  • Coordinate with relevant internal departments on all levels of campaign execution (Marketing, Ad Operations, Development, etc.)


  • Ensure all sold products are routed to the appropriate fulfillment teams or vendors


  • Work with Ad Ops team on execution, fulfillment, and correct billing of campaigns


  • Work with Creative team (if necessary) to build creative/ ad units for campaign execution

                process and manage Insertion Orders utilizing Tribune Publishing’s tools and systems


  • Work with Ad Ops to provide recommendations for Optimization based on client KPIs


  • Provide campaign wrap-up report



Desired Requirements:


Bachelor’s Degree or relevant work experience


Must have prior digital experience (campaign/ client management preferred)


Show a high degree of self-motivation and work well within an individual and team environment


Must have a strong customer focus that conveys responsiveness and competence


Exceptional communication skills, both written and verbal


Exceptional presentation skills - creation and delivery


Demonstrate self-direction and ability to work autonomously


Practical knowledge of Microsoft Office products


Organized, with attention to detail and the ability to multi-task


Desire to learn different aspects of digital advertising


Tribune Publishing is committed to hiring people with diverse backgrounds, voices and visions. Be yourself. Bring yourself. Because that’s the only way we will deliver on our mission to provide meaningful journalism to the diverse communities we serve. We hold ourselves accountable for fostering inclusion and opportunity across race, gender, age, creed, identity and experience. Join us.



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