Digital Engineer

Job Locations US-VA-Norfolk
Posted Date 2 weeks ago(11/17/2021 4:11 PM)
Requisition ID
4494
Category
Sales/Advertising - Support
Position Type
Full-Time

Overview

The Virginian-Pilot The online media news source for the five cities of South Hampton Roads as well as several smaller towns across southeast Virginia and northeast North Carolina.

 

The Virginian-Pilot has a rich, 154-year history and an exciting digital future. It’s our mission to serve our community, engage our readers and drive results for our advertisers.

 

 

The Digital Engineer is responsible for building, maintaining, monitoring, and analyzing our clients’ paid presence on search, programmatic and social media channels. We are looking for someone who loves the digital media industry with proven skills in paid search, programmatic and social media advertising. You will work with teammates to ensure consistent messaging for a successful omni channel campaign.

 

 

Tribune Publishing is committed to hiring people with diverse backgrounds, voices and visions. Be yourself. Bring yourself. Because that’s the only way we will deliver on our mission to provide meaningful journalism to the diverse communities we serve. We hold ourselves accountable for fostering inclusion and opportunity across race, gender, age, creed, identity and experience. Join us.

Responsibilities

  • Manage paid digital marketing campaigns across all social media platforms, programmatic and search engine marketing channels on behalf of our clients
  • Hands on Account Management involving strategic creation, implementation, and management of campaigns on programmatic, Google, Bing and/or LinkedIn platforms
  • Perform analysis and optimization of campaigns based on best practices, including account structure, keyword research, landing page testing, ad text creation, bid management, and competitor benchmarking
  • Serve as one of the voices of the customer and build positive relationships while engaging in direct dialogue with all teammates
  • Drive consistent, relevant traffic and leads to meet our clients’ goals and objectives
  • Develop detailed monthly analysis framework for all search and social campaigns; includes assisting in the development of objectives across platforms and their measurements, what goals will be assigned and reported and where long-term monitoring is needed
  • Leverage analytics tools (including, but not limited to Facebook Insights, Facebook Ad Manager, Google Ads, Google Analytics, etc.​to determine effectiveness of campaigns and promotions across all channels
  • Pass and maintain Google Ads & Google Analytics Certification

Qualifications

  • 2-3 years of experience managing paid advertising campaigns within their respective platforms
  • To perform this job successfully, an individual must be able to exhibit high work standards and an ability to get the job done and achieve goals by establishing actions, communicating progress, and meeting deadlines
  • Actively and proactively seeks to understand and respond to customer needs and exceeds expectations
  • Must clearly convey information and ideas through a variety of media to team members and customers
  • Demonstrates ethical behavior in all situations
  • Effectively manages one’s time and resources to ensure that work is completed efficiently and on time
  • Quality assure own work to ensure flawless execution and delivery
  • Hands-on experience trafficking campaigns into paid search & social media platforms
  • Proven capability to analysis digital marketing campaigns success and effectiveness against customer goals
  • Digital advertising background
  • Exceptional attention to detail and communication skills
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
  • Self-starter with a drive to learn and the ability to work independently or collaboratively and under deadline pressure
  • Great at Multitasking
  • Able to Look at Variety of Moving Parts and See the Big Picture
  • Fluent with web analytics tracking tools (i.e., Google Analytics)
  • BS/BA in related field (marketing, communications, journalism)
  • Agency experience
  • Google Ads & Google Analytics Certification preferred


Tribune Publishing Company is a media company rooted in award-winning journalism. Headquartered in Chicago, Tribune Publishing Company operates local media businesses in eight markets with titles including the Chicago TribuneThe Baltimore SunOrlando Sentinel, South Florida’s Sun-Sentinel, Virginia’s Daily Press and The Virginian-PilotThe Morning Call of Lehigh Valley, Pennsylvania, and the Hartford Courant.

 

Tribune Publishing Company also operates Tribune Content Agency (TCA) and the Daily Meal.

 

Our brands are committed to informing, inspiring and engaging local communities. We create and distribute content across our media portfolio, offering integrated marketing, media, and business services to consumers and advertisers, including digital solutions and advertising opportunities.

 

Learn more at www.tribpub.com

 

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