Tribune Publishing is seeking a Database Marketing Analyst. This analyst resides within the Market Analytics team in the Database Marketing Department. This position assists the team in quantitative and qualitative market analysis identifying key market statistics, interpreting findings, and helping the digital marketing team understand the numbers behind their marketing strategies. The analyst plays a role in producing ad-hoc analysis as well as ongoing reports and dashboards to help evaluate and improve Tronc digital marketing initiatives. This role will require the ability to synthesize and leverage large datasets. The ideal candidate is a motivated team player, high performer with keen analytical and data skills, marketing instinct and attention to detail.
Tribune Publishing Company (TPCO) is a media company rooted in award-winning journalism. Headquartered in Chicago, Tribune Publishing Company operates local media businesses in eight markets with titles including the
Chicago Tribune, New York Daily News, The Baltimore Sun, Orlando Sentinel, South Florida’s Sun-Sentinel, Virginia’s Daily Press and The Virginian-Pilot, The Morning Call of Lehigh Valley, Pennsylvania, and the Hartford Courant.
Tribune Publishing Company also operates Tribune Content Agency (TCA) and the Daily Meal and is majority owner of BestReviews.
Our brands are committed to informing, inspiring and engaging local communities.
We create and distribute content across our media portfolio, offering integrated marketing, media, and business services to consumers and advertisers, including digital solutions and advertising opportunities.
The Senior Web/Digital Analyst is responsible for developing and maintaining the data and reporting infrastructure that delivers shared analytics and insights across the company. The Senior Web/Digital Analyst determines key metrics, dimensions and insights to be integrated into the data and reporting environment and training business users to enable self-service capabilities. Specifically, this role focuses on the analysis of online traffic, consumer behavior and related revenue.